RifRaf Ricotta Cups
Role: design director | Year: 2017-2018
In 2017, the founders of Madwell decided to use their knowledge in the natural food space to create their own brand in-house. With the help of a chef-friend, they conceived of the snackable ricotta that could be paired with a variety of different jams. My team, along with a stellar group of strategists and copywriters, created the RifRaf brand from the ground up, creating the entire visual and communications system for the launch of the product, which is currently available in tri-state Whole Foods.
